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Using AI Chatbots to Enhance Customer Support with Dynamics 365 Customer Service

  • Writer: Debbie Breuls
    Debbie Breuls
  • Sep 29
  • 3 min read

Not long ago, if a customer had a question after hours, their only option was to leave a voicemail or send an email and hope for a reply the next day. Many businesses lost opportunities this way — a frustrated client might simply move on to a competitor who was faster to respond.


Fast forward to today: expectations have changed. Customers want answers immediately, no matter the time zone. That’s where AI chatbots and Dynamics 365 Customer Service are making a difference, giving businesses a way to be “always on” without stretching their teams thin.


How Dynamics 365 Customer Service Powers AI Chatbots


Imagine a client lands on your website at 11:30 p.m. with an urgent question about an order. Instead of waiting until morning, a chatbot powered by Dynamics 365 Customer Service greets them, answers their question, and even provides the tracking information. By the time your staff clocks in the next day, the customer has already been helped — quickly and conveniently.


This isn’t science fiction. It’s happening right now across industries, from retail and healthcare to professional services. And it’s changing the way businesses think about customer support.


AI Chat bot

Why Businesses Are Leaning on Chatbots

At Breuls Associates, we’ve seen firsthand how technology can reshape customer engagement. Chatbots integrated with Dynamics 365 Customer Service are especially powerful because they:

  • Respond instantly – No hold music, no wait times.

  • Stay available 24/7 – Perfect for global audiences or busy local clients.

  • Reduce costs – Routine questions don’t eat up staff hours.

  • Scale effortlessly – One chatbot can handle hundreds of conversations at once.


For many of our clients, this balance of speed and efficiency has been the missing piece in their digital transformation strategy.



Blending Human and AI Support

Of course, great customer service is still built on people. The role of a chatbot is not to replace human agents but to handle the repetitive tasks so your team can focus on higher-value conversations.


Human customer service

The most effective chatbot setups we’ve worked with using Dynamics 365 Customer Service:


  • Answer FAQs like “What are your business hours?” or “How do I reset my password?”

  • Collect information upfront so live agents can jump in prepared.

  • Route inquiries to the right department instantly.

  • Learn over time, providing smarter responses with each interaction.


When customers need empathy, reassurance, or complex troubleshooting, your people step in. But for quick wins, the chatbot shines.


Building a Smarter Support System

Adding AI chatbots to your customer support strategy doesn’t have to be overwhelming. The key is to start small: automate the top three questions your support team gets every day. From there, you can expand as you see results.


We often recommend pairing chatbots with other tools — like CRM systems or business applications — so all customer data stays connected. That’s where Breuls Associates can help: bringing together AI, automation, and Microsoft solutions like Dynamics 365 to create a complete customer support ecosystem.


The Future of Customer Support

Customer expectations will only keep rising. Businesses that embrace AI-powered tools now will be in a stronger position tomorrow. With the right mix of automation and human care, companies can offer a support experience that feels personal, fast, and dependable.


Ready to explore how Dynamics 365 Customer Service and AI chatbots can fit into your customer support strategy? Get in touch with Breuls Associates and let’s talk about building a smarter way to serve your customers.

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